Dubai’s off-plan property market has become a magnet for both local and international investors, thanks to its attractive pricing, flexible payment options, and the promise of high returns. Let’s dive into what makes off-plan investments so appealing in 2025—and how they’re outperforming ready properties.
Why Off-Plan Properties Are in Demand
Flexible Payment Plans
- Many developers now offer payment plans as low as 1% per month, allowing buyers to spread payments over several years. This makes property ownership accessible to a wider range of investors.
Lower Entry Prices
- Off-plan units are typically priced 15–25% lower than comparable ready properties, giving investors a cost advantage and more room for capital appreciation.
High ROI Potential
- Major developers like Emaar, Sobha, and DAMAC are launching projects featuring branded residences, smart homes, and waterfront communities. These projects are designed to attract both end-users and investors, with high rental demand and strong resale values.
Capital Gains During Construction
- Investors often see capital gains of 10–20% even before the project is completed, as demand rises and the development nears handover.
Off-Plan Price Growth: 2020–2025
Here’s a look at how off-plan prices have evolved across different market segments, highlighting the strong growth and investment potential:
Segment |
Avg Entry Price (AED/sqft) 2020 |
2025 Value (AED/sqft) |
CAGR |
Mid-market |
850 |
1200 |
7.2% |
Luxury |
1500 |
2350 |
9.4% |
Ultra-luxury |
2400 |
3850 |
9.8% |
Key Takeaways
- Affordability: Lower entry prices and flexible payments make off-plan investments accessible and attractive.
- Growth: Strong capital gains during construction and after handover.
- Diverse Offerings: From mid-market to ultra-luxury, there’s an off-plan option for every investor.
- Developer Reputation: Projects by top developers ensure quality, timely delivery, and high resale value.
Tourism & Short-Term Rental Boom
The tourism in Dubai is expected to grow significantly by 2030 and touch the 40 million mark looking at what the annual growing trends are showing. The most catering sectors will be the Luxury hospitality-led developments and branded residences, pushing the growth further. Moreover, Dubai’s FDI friendly environment will also continue to attract healthy capital from Asia, Europe, and North America.
Tourism is a pillar of Dubai’s economy and a major driver of its global profile. The city is always among the top destinations to host all the global events. There’s nothing extra that you can desire when it comes to getting the hospitality reception, especially when you land there as a tourist. Though even if you’re a resident over there, you experience as if you’re on vacation every single day, such is the living vibes of this exceptional city.
Let’s look at some numbers that reflect Dubai’s unrivaled tourism and hospitality offerings:
- Dubai welcomed over 17 million international visitors in 2023; these figures crossed this mark in 2024 with ease.
- The city aims to increase this number to 25 million in the coming years.
- Dubai’s hospitality sector is renowned for its lavish resorts and impeccable service, consistently ranking among the world’s best.
- Major global events like Dubai AI week, Dubai Fintech summit, and many more in recent times have significantly enhanced Dubai’s international status.
- Expo 2020 highlighted Dubai’s capability to host world-class events, attracting millions of visitors and fostering global partnerships.
- Dubai remains a key hub for international conferences, exhibitions, sports tournaments, and cultural festivals, further strengthening its global reputation.
Now, have a look at some recent data on the different countries from which Dubai has attracted tourists. It shows that India takes the biggest chunk of the pie, which reflects that Dubai is the first choice of most of the Indians when it comes to planning a vacation or even going a step ahead and hand-picking the city of skyscrapers as their wedding destination. Even Dubai stands true to its reputation among them and makes every vacation memorable for them. The same is true of Russia and Britain’s figures, which show that Dubai is their favorite as well.
What’s even more interesting is when we look at the Dubai real estate market report Q1 2025, it shows that these three countries (India, Russia, and Britain) not only sits as a crown in the list of top international tourists to visit Dubai, but also mirrors the same optimistic numbers when it comes to the market share of foreign investors by nationality in Q1 2025, and top foreign investors in Dubai real estate in 2025 so far. Such is the level of cumulative as well as individual confidence shown by India, Russia, and Britain in Dubai’s real estate market on a YoY basis.
To see how Dubai has attracted these tourists in recent years (2019-2024), you need to pay attention to the graph given below. It clearly shows that Dubai’s attraction for international investors is on the rise every single year. The 2020 numbers are an anomaly which is understood as the entire globe was engulfed by the pandemic. That was the core reason why the graph took a sharp dip from 16.73 in 2019 to 5.51 in 2020. Ever since the world started coming back to normal ways, international visitors again started pouring into Dubai, the way they used to be in the pre-pandemic years.
Tourism Surge: Record-Breaking Growth
Dubai welcomed a record 18.72 million international visitors in 2024, a 9% increase over the previous year, and the momentum is set to continue with over 20 million tourists projected for 2025. This surge is powered by a mix of iconic new attractions, major global events, and legacy projects like District 2020 and Dubai South, which have kept the city in the global spotlight.
Short-Term Rental Yields: Outpacing Global Cities
Dubai’s popularity as a tourist destination translates directly into robust returns for property owners. The average Airbnb yield ranges from 7% to 11% depending on location, far exceeding typical long-term rental returns in most global cities. High-footfall areas like Downtown, Marina, and JBR consistently see strong occupancy rates and premium nightly rates.
- Downtown, Marina, JBR: Top choices for investors due to constant demand from tourists and business travelers.
- Expo Legacy Projects: New districts like District 2020 and Dubai South are attracting both tourists and investors, promising future growth and sustained rental demand.
Tourism Growth & Short-Stay Income: 2021–2025
The following line chart illustrates Dubai’s rapid tourism growth and the corresponding rise in average short-term rental yields:
2024 Stats:
- 18.4 million visitors (Dubai Tourism)
- Average Airbnb yield: 7–11%, depending on location
- Expo legacy projects like District 2020 and Dubai South fueling new interest
Year |
Tourist Arrivals (Mn) |
Avg Short-Term Yield |
2021 |
7.2 |
6.1% |
2022 |
14.3 |
7.5% |
2023 |
16.7 |
8.9% |
2024 |
18.4 |
9.4% |
2025F |
20.2 |
9.8% |