Privacy & Cookie Policy

Depending on how you interact with us, we may collect:

• Contact details - name, email address, phone number, and any message you send us through forms, WhatsApp, or phone.
• Property preferences - the areas, project types, budget, and requirements you share so we can help you find a property.
• Transaction and verification details - where you proceed with a purchase, sale, or lease, we may collect identity and documentation required by UAE law and RERA regulations.
• Technical and usage data - IP address, device and browser type, pages viewed, and how you arrived at the site, collected automatically through cookies and similar technologies.

We collect information directly from you (when you fill in an enquiry form, call, message, or email us), automatically as you browse the site (through cookies), and occasionally from third parties such as property portals or advertising platforms where you have engaged with our listings.

We use your personal information to:

• Respond to your enquiries and arrange viewings or consultations.
• Match you with suitable properties and share relevant listings and market updates.
• Progress and administer property transactions and meet our legal and regulatory obligations.
• Improve our website, services, and marketing, and measure how our advertising performs.
• Send you updates or offers where you have agreed to receive them (you can opt out at any time).

If you are in the European Union or European Economic Area, we rely on the following legal bases under the General Data Protection Regulation (GDPR) to process your data:

• Consent - for marketing communications and non-essential cookies. You can withdraw consent at any time.
• Contract - where processing is necessary to respond to your request or progress a transaction you have asked us to handle.
• Legitimate interests - to run and improve our business, provided your rights do not override those interests.
• Legal obligation - where we must process data to comply with applicable UAE law and RERA requirements.

Cookies are small text files placed on your device when you visit a website. We use them to keep the site working, understand how it is used, and make our marketing relevant. When you first visit our site, a consent banner lets you accept or reject non-essential cookies; strictly necessary cookies do not require consent. You can also manage or delete cookies through your browser settings at any time.

The cookies we use fall into the following categories:

Cookie / type	Provider	Purpose	Duration
Session cookies (strictly necessary)	Dubai Housing	Keep the site working - page navigation, security, and remembering your session. Cannot be switched off.	Session
_ga, _gid (analytics)	Google Analytics	Understand how visitors use the site so we can improve it. Anonymised where possible.	Up to 2 years
_fbp (marketing)	Meta (Facebook)	Measure and improve our advertising and show relevant property ads.	Up to 3 months
Google Ads / gcl_* (marketing)	Google	Track ad performance and remarketing.	Up to 90 days
Preference cookies (functional)	Dubai Housing	Remember choices such as language or saved property searches.	Up to 1 year

We do not sell your personal information. We may share it with property developers or landlords where necessary to progress your enquiry or transaction; with service providers who support our website, analytics, and marketing under confidentiality obligations; and with authorities or regulators where required by law. Any sharing is limited to what is necessary for the stated purpose.

We are based in the United Arab Emirates. If you contact us from outside the UAE, your information will be transferred to and processed in the UAE. Where we transfer data of EU/EEA residents, we take steps to ensure it is protected in line with applicable data protection laws.

We keep your personal information only for as long as necessary to fulfil the purposes described in this policy, to maintain our client relationship, and to meet legal, tax, and regulatory obligations. When it is no longer needed, we securely delete or anonymise it.

We use appropriate technical and organisational measures to protect your personal information against loss, misuse, and unauthorised access. Our website is served over HTTPS. No method of transmission over the internet is completely secure, but we take reasonable steps to safeguard your data.

Depending on your location and applicable law (including the GDPR for EU/EEA residents and the UAE Personal Data Protection Law), you may have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your data where there is no legal reason for us to keep it.
• Restrict or object to certain processing, including direct marketing.
• Request a copy of your data in a portable format.
• Withdraw consent at any time, and lodge a complaint with the relevant data protection authority.

To exercise any of these rights, contact us using the details below. We will respond within the timeframe required by applicable law.

Our website and services are intended for adults. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will delete it.

Our site may link to developer sites, property portals, or social media. We are not responsible for the privacy practices of those third parties, and we encourage you to read their own policies.

We may update this policy from time to time. The "Last updated" date at the top shows when it was last revised. Significant changes will be highlighted on this page.