The Burj Khalifa from your living room. A secret door behind a bookshelf leading to your bedroom. DAMAC Elegance Tower is the world’s first Zuhair Murad-branded residence, a 25-storey tower in Downtown Dubai offering 1 and 2-bedroom apartments and full-floor units from AED 1.79 million. This is fashion-house design applied to one of the most iconic addresses on earth.
DAMAC Elegance Tower is a 25-storey branded residential development in Downtown Dubai, launched by DAMAC Properties in Q4 2022. It is the first residential project in the world designed in collaboration with Zuhair Murad the Beirut-based couture designer known for dressing red carpets from Cannes to the Oscars. The tower stands on Sheikh Zayed Road in the Burj Khalifa district, minutes from Dubai Mall, Dubai Opera, and the Dubai Fountain. DAMAC Properties, founded in 2002, has delivered over 43,000 units across the Middle East, with a portfolio that spans luxury towers, resort communities, and branded residences with partners like Versace, Cavalli, and Fendi.
Elegance Tower offers 1-bedroom apartments from approximately 742 sq.ft and 2-bedroom units up to 1,441 sq.ft. Full-floor units of 11,415 sq.ft are available for buyers seeking an entire level. Interiors are finished in white and gold tones with Zuhair Murad’s signature aesthetic: crystal chandeliers, intricate lighting, and a “secret door” in every apartment a decorative shelf in the living room that opens into the master bedroom. Floor-to-ceiling windows frame Burj Khalifa views on one side and Za’abeel Park and the Dubai Canal on the other. Apartments are delivered fully furnished to the designer’s specifications.
Downtown Dubai is a 500-acre district anchored by the Burj Khalifa and the Dubai Mall with its 1,200+ retail outlets. The Dubai Fountain performs nightly on Burj Khalifa Lake. Dubai Opera, a 2,000-seat performing arts venue, is within walking distance. Za’abeel Park provides 47 hectares of green space just south of the tower. The district operates as a self-contained urban centre with hotels, restaurants, galleries, and business towers within a walkable radius. For Elegance Tower residents, the podium level includes an outdoor swimming pool with a cinematic screen, a children’s pool, a gym with panoramic windows, a yoga room, and a landscaped deck.
DAMAC Elegance Tower offers 1-bedroom apartments (from 742 sq.ft), 2-bedroom apartments (up to 1,441 sq.ft), and full-floor units (11,415 sq.ft), all fully furnished by Zuhair Murad with panoramic Burj Khalifa and Dubai Canal views.


Elegance Tower’s amenity set matches its Downtown Dubai address. The podium level features an outdoor pool with a cinematic screen for poolside movie nights, a children’s pool, and a landscaped garden deck. A panoramic-windowed gym and dedicated yoga room service fitness needs. Concierge and valet parking operate around the clock. The lobby itself is designed in black and gold with crystal chandeliers a statement piece that signals the Zuhair Murad aesthetic before you reach your front door. Every apartment is delivered fully furnished to the designer’s specification, including the signature “secret door” bookshelf entrance to the master bedroom.
Downtown Dubai occupies a prime 500-acre position along Sheikh Zayed Road, flanked by Business Bay to the south and DIFC to the east. The district is the commercial and cultural centre of the emirate, home to the Burj Khalifa, Dubai Mall, Dubai Opera, and the Dubai Fountain. Financial Center Road provides direct access to DIFC and Business Bay. The Burj Khalifa/Dubai Mall Metro station sits within walking distance. Dubai International Airport is 15 minutes by car. For residents, Downtown offers a walkable lifestyle with dining, retail, and entertainment within a compact urban radius. For investors, it remains Dubai’s most liquid residential market, with the highest transaction volumes and strongest sustained demand across both sales and rentals.
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