The tourism in Dubai is expected to grow significantly by 2030 and touch the 40 million mark looking at what the annual growing trends are showing. The most catering sectors will be the Luxury hospitality-led developments and branded residences, pushing the growth further. Moreover, Dubai’s FDI-friendly environment will also continue to attract healthy capital from Asia, Europe, and North America.
Tourism is a pillar of Dubai’s economy and a major driver of its global profile. The city is always among the top destinations to host all the global events. There’s nothing extra that you can desire when it comes to getting the hospitality reception, especially when you land there as a tourist. Though even if you’re a resident over there, you experience as if you’re on vacation every single day, such is the living vibes of this exceptional city.
Let’s look at some numbers that reflect Dubai’s unrivaled tourism and hospitality offerings:
- Dubai welcomed over 17 million international visitors in 2023; these figures crossed this mark in 2024 with ease.
- The city aims to increase this number to 25 million in the coming years.
- Dubai’s hospitality sector is renowned for its lavish resorts and impeccable service, consistently ranking among the world’s best.
- Major global events like Dubai AI week, Dubai Fintech summit, and many more in recent times have significantly enhanced Dubai’s international status.
- Expo 2020 highlighted Dubai’s capability to host world-class events, attracting millions of visitors and fostering global partnerships.
- Dubai remains a key hub for international conferences, exhibitions, sports tournaments, and cultural festivals, further strengthening its global reputation.
Now, have a look at some recent data on the different countries from which Dubai has attracted tourists. It shows that India takes the biggest chunk of the pie, which reflects that Dubai is the first choice of most of the Indians when it comes to planning a vacation or even going a step ahead and hand-picking the city of skyscrapers as their wedding destination. Even Dubai stands true to its reputation among them and makes every vacation memorable for them. The same is true of Russia and Britain’s figures, which show that Dubai is their favorite as well.
What’s even more interesting is when we look at the Dubai real estate market report Q1 2025, it shows that these three countries (India, Russia, and Britain) not only sits as a crown in the list of top international tourists to visit Dubai, but also mirrors the same optimistic numbers when it comes to the market share of foreign investors by nationality in Q1 2025, and top foreign investors in Dubai real estate in 2025 so far. Such is the level of cumulative as well as individual confidence shown by India, Russia, and Britain in Dubai’s real estate market on a YoY basis.
To see how Dubai has attracted these tourists in recent years (2019-2024), you need to pay attention to the graph given below. It clearly shows that Dubai’s attraction for international investors is on the rise every single year. The 2020 numbers are an anomaly which is understood as the entire globe was engulfed by the pandemic. That was the core reason why the graph took a sharp dip from 16.73 in 2019 to 5.51 in 2020. Ever since the world started coming back to normal ways, international visitors again started pouring into Dubai, the way they used to be in the pre-pandemic years.
Dubai Tourism Growth: Some Key Data
METRIC |
2023 |
2030 TARGET ( Projections) |
REMARKS |
Annual Visitors |
18.72 Million |
40 Million |
Projected to more than double by 2030 |
Tourism GDP Contribution |
AED 180 billion |
AED 450 billion |
Significant increase aimed by 2031 |
Tourist Expenditure |
$48 billion |
$100 billion |
Expected to more than double by 2030 |
Hotel Room Supply |
~200,000 keys |
304,000 keys |
Expansion to accommodate growing tourist numbers |
New Jobs in Tourism Sector |
|
178,000 |
Employment opportunities by 2030 |
Foreign Direct Investment (FDI) in Dubai: Key Data
METRIC |
2023 |
2030 TARGET ( Projections) |
REMARKS |
FDI Inflows |
$30.69 billion |
$65.35 billion |
Targets are projected towards significant increase by 2031 |
Top FDI Source Countries |
UK, India, USA, Italy |
|
Significant investments in various sectors . |
Top Sectors for FDI Projects |
Business Services (19.2%), Food & Beverages (16.5%), Software & IT Services (14.3%), Textiles (9.6%), Consumer Products (8.3%) |
|
Diverse investment across multiple sectors . |
Top Sectors by FDI Capital |
Hotels & Tourism (14%), Real Estate (14%), Software & IT Services (9.2%) |
|
Significant investments in all the key sectors that drive growth |
To understand the FDI Inflow trends and which sectors are attracting the maximum FDI, let’s visualise them graphically.
Strategic Initiatives Driving Growth
- Tourism Strategy 2031: Dubai aims to attract as many as 40 million guests in various hotel segments and increase overall tourism contribution to GDP TO around AED 450 billion by 2031, which is a praiseworthy number.
- FDI-Friendly Policies: Dubai is already offering 100% ownership in many sectors clubbed with tax incentives, and at the same time streamlining setups compatible for business processes, which ultimately result in attracting global investors.
- Infrastructure Development: With the expansion of Al Maktoum International Airport and development of luxury hospitality projects, tourism is getting a further push to achieve the projected targets of tourism and FDI capital inflow by 2031.
Dubai has established a very conducive environment which acts as a synergy between tourism growth and increased FDI. This is expected to grow and drive economic diversification across many other sectors. Dubais coordinated efforts in enhancing its tourism appeal and creating a conducive environment for foreign investment are set to transform the city into a global hub by 2030.
Tourism & Foreign Investment