The demand for new properties has increased and so does the race for booking these properties. It is seen that for some properties the demand are very high and that projects are sold in a few days after its launch and sometimes the next project is also launched quickly.
There is a challenge of standing in long queues by brokers and agents to conform a booking but sometimes the properties are already sold out. Here, we will look into this.
In some of the prime locations of Dubai which is a city popular for its luxurious buildings and booming property market is going to see some change. The old way of real estate agents and brokers standing outside for long hours sometimes at night also, eagerly waiting for the gates of a new property launch to open, is becoming a thing of the past. This shift marks a big change in the way properties are introduced to the market, moving from physical lines that stretch for hours to digital queues and expressions of interest that offer a more direct and better experience.
Some professionals of Dubai Housing, which is a real estate company, shared some memories from the year 2016 that showed the dramatic changes in the luxurious property market. They also said that there used to be a tiring 36-hour wait for the launch of lavish properties that became a testament to the huge work and difficulties that the brokers faced. Although the wait was very long, it paid off for the customers, who were able to book some properties during that time. However, the physical and mental stress of such waits raises a question: Are long queues still needed?
Despite the good growth of the real estate market, some builders continue to see profit in the spectacle of long lines. There were some new launches of luxurious properties like ELO by DAMAC Properties which was an apartment project drawing huge crowds that waited for hours. This old approach, while making a good buzz in the market, also may lead to some frustration to the people for such a long wait. It can be seen in social media that a huge number of people and brokers are rushing to book a property in Damac. The same is expected for ELO 2 in Damac Hills 2 also.
Some people say that digital services offer better ways to manage the property launches and bookings. An anonymous broker remembers about the early 2000s, when long queues were seen as a signal of Dubai's thriving property market. Today, with Dubai firmly established as a desirable location and social media is doing its job to spread the popularity of Dubai, the requirement of long offline queues is not looking so good.
Long queues have downsides, as some brokers working in Dubai Housing find out that these long lines can lead to a situation that will affect the trust between agents, buyers, and developers. The practice of long waits can make it difficult for agents from engaging with new projects, affecting the all around situation of property launches. In 2024, the demand for properties by some developers like Nakheel, Emaar, Damac, and Aldar is seeing huge demand, and because of this, there are huge lines for booking but very few get the opportunity to get their dream house in Dubai. For this, it is advised to go through brokers who have a good hold in the market.
There were some launches of luxurious housing for which the agents have been waiting for more than 13 hours. For this, the physical preparations for such events like organising chairs, snacks, and power supplies normally neglects the long working hours that agents have to go. Some people working in the property market in Dubai also feel the same about standing and waiting in line is very much uncomfortable and they want a new and better way of these practices.
In response to these challenges, developers like Emaar Properties and Other Companies are working to provide with digital tokens and systematic approaches for their property sales. These methods will prioritise smooth working and comfort, offering a more easy and orderly way to engage with property launches.
For example, Emaar's approach to selling properties exclusively to VVIPs on the first day, followed by a few number of top-performing brokers which shows the working process and rewards system. Similarly, some companies' use of a registration link and digital tokens for allocating units during launches had shown the benefits of use of online mode to make the real estate market very comfortable for sellers and buyers.
Other developers, like Aldar and Binghatti, have also adopted their own systems to manage launches smoothly. Aldar's token system with allocated time slots and Binghatti's expression of interest system demonstrate the versatility and adaptability of the real estate sector in grabbing digital solutions.
As the property market in UAE continues to attract rich people in the world after the Covid, the shift from old ways of standing in line and waiting to digital processes signifies a broader shift in the industry. This move towards digitalisation not only increases the attractiveness of property launches but also shows the rising expectations of agents and buyers in a market known for its beauty and luxury.
Here, we came to know that there is going to be more work for the online sales and booking of the properties so that brokers or customers don’t have to go for the old ways of waiting outside to book a property. For this some big builders are now providing digital tokens and other facilities for smooth property transactions or bookings in Dubai. So, for property booking and more such information visit Dubai Housing.
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