Nshama is a leading real estate development company in Dubai that was established in 2014. It is famous for building modern, self-contained communities that focus on quality, affordability and sustainability.
- Focus: Nshama main goal is to create integrated lifestyle communities. This means they build entire neighbor hoods where everything a family needs homes, parks, shops, restaurants and schools is built together in one convenient place.
- Vision: The company aims to make high-quality living accessible to middle-income families in Dubai. They concentrate on delivering good value for money without sacrificing the quality of design or amenities, making Nshama Property a sought-after option.
- Core Value: A commitment to sustainability, often including green spaces, energy-efficient designs, and pedestrian-friendly areas.
Key Projects Led by Fred Durie at Nshama
The most important and well-known development led by Fred Durie at Nshama is a massive master-planned community.
The Flagship Project: Town Square Dubai
- What it is: Town Square Dubai is Nshama’s largest and most successful community. It is a mega-development spanning a large area (around 3 million square metres). This major Nshama is designed to provide complete lifestyle integration.
- Key Features: It is designed to be an independent suburb with thousands of apartments and townhouses. It includes:
- A massive central park (about the size of several football fields).
- Shopping centres, cinemas and restaurants.
- Cycling trails and sports facilities.
- A focus on green spaces to promote a healthy, outdoor lifestyle.
Fred Durie’s Role at Nshama
Fred Durie is the Chief Executive Officer (Nshama CEO) of Nshama. His role is not just about managing the company; it's about setting its vision and ensuring its success.
- Founder and CEO: He established Nshama Developer in 2014. This means he is the visionary who decided the company's core mission: creating affordable, quality, integrated communities.
- Seasoned Expert: Before Nshama, Fred Durie was a top Dubai real-estate executive at Emaar Properties , one of Dubai's most prominent developers. He played a key role in developing world-famous landmarks while serving as the former Fred Durie, Emaar International executive, focusing on projects such as Downtown Dubai (which includes the Burj Khalifa) and Dubai Marina.
- The Power of Experience: His extensive experience in building some of the world's most complex and famous projects enables the Nshama CEO to ensure that Nshama's developments are built to a very high standard of quality, even while focusing on affordability.
Why Fred Durie’s Leadership Matters in Dubai’s Real Estate Sector ?
Fred Durie’s leadership has been necessary because he introduced a new, successful development approach in Dubai as Nshama's CEO.
- Focus on the Middle-Class Market: He recognised that many successful working families in Dubai needed high-quality homes that were neither ultra-luxury nor unaffordable. The success of every Nashma Project validated this model.
- Delivery and Trust: In a sector often known for delays, his reputation as a top Dubai real-estate executive and his experience from his time at Fred Durie Emaar International gave customers confidence that Nshama Developer would deliver projects on time and as promised.
- Creating True Communities: His vision goes beyond just building houses. He focused on building self-sufficient communities that encourage interaction and a high quality of life. It was this shift in thought that helped further shape how new suburbs are planned in Dubai, with every Nshama Project being a lifestyle choice.
- Setting a New Standard: By combining the quality standards of high-end developers with an affordable price point, his leadership has helped set a new benchmark for community development in the region.
