Emaar Serro 2 at The Heights Country Club and Wellness

Not just about the project, even its community, The Heights Country Club & Wellness, is a good place to consider because it is not just focused on a modern picture, it is more about presenting a wellness centre, a community for people, where the list of activities connects with the parks, green corridors, water features, and dedicated cycling/jogging tracks (38 km).

Before you invest, you need to keep this in mind

Off-plan means wait and risk: Since Serro is still off-plan and scheduled for 2030 handover, there’s the usual risk with long-term delivery: delays, changes, uncertainty about how exactly amenities and infrastructure will be implemented (or when). What’s promised now may evolve over time.
Unclear actual densities and timelines for community amenities: While the master-plan promises open spaces, parks, wellness centre, services, these are planned, not existing. For many buyers, “infrastructure on paper” can differ from “infrastructure ready to use.” Especially for schools, hospitals, retail availability and quality will matter.

Distance from city hubs might matter for daily commuting: Even with “good connectivity,” living in an outer/suburban master community often means longer commutes to central Dubai or business districts. If your lifestyle demands frequent travel to city-centre, this could be a trade-off.

Unclear maintenance/community maturity: New communities often take time to “come alive” population density rises slowly, facilities open in phases, social infrastructure (shops, social life) builds gradually. Early residents may find the area quiet, under construction around them, and the full “vibe” of the community may take years.

Price vs. value & market risk: As with any off-plan luxury villa in a master-plan suburb, a lot depends on future demand, completion quality, adherence to promises by the developer. The “wellness + villa + greenery + access” package is only as good as execution.