Mag Group & China's Citic Limited Sign MOU for USD 6 Billion "Keturah Ardh" Dubai’s Mega Luxury Leap

MAG Group Holding:

A well-established name in Dubai's real estate scene, MAG Group was one of the earliest private developers to embrace the emirate’s freehold boom. With a development pipeline estimated at USD 17 billion, a portfolio worth USD 3 billion, and ongoing sales topping USD 5 billion, MAG has firmly positioned itself in the premium and super-premium segments.

CITIC Limited:

A true titan on the global stage, CITIC is China’s largest state-owned conglomerate. With total assets exceeding USD 1.67 trillion, it brings unparalleled engineering, manufacturing, and infrastructure expertise to this collaboration. It is making Keturah Ardh not just another real estate project, but a strategic fusion of East and Middle Eastern innovation.

Asset Comparison Chart (in USD)

Spanning 18.47 million square feet, Keturah Ardh is poised to redefine Dubai’s luxury residential offerings. This is not merely a housing community but a lifestyle concept deeply rooted in sustainability, wellness, and environmental harmony.

Key Highlights:

• Location: Al Rowaiyah First District, Dubailand
• Project Value: $6 billion (AED 22 billion)
• Plot Sizes: Ranging from 50,000 ft² to 200,000 ft²
• Greenery: Over 100,000 trees, some as old as 2,200 years
• Concept: Based on a ‘Life-Scaping’ philosophy that integrates nature into everyday life

The development of Keturah Ardh is spread over multiple carefully timed phases, ensuring strategic execution with a focus on quality and environmental integration.

Project Timeline:

Keturah Ardh isn't just targeting luxury; it's actively pursuing LEED-ND (Leadership in Energy and Environmental Design) and WELL Building Standard certifications (focuses on creating a healthy and well-being-focused space), aligning the entire community with international best practices in green urban planning, health, and well-being.

Sustainability Features:

• Use of innovative materials
• Integration of advanced manufacturing practices from CITIC
• Life-Scaping: A new approach to urban design with a deep ecological focus
• Embedding trees between 20 and 2,200 years old to reinforce biodiversity and heritage

Dubai’s real estate sector continues to attract global giants, and this collaboration is evidence of the city's growing clout in premium global real estate. Keturah Ardh could act as a blueprint for future sustainable luxury developments, not just in Dubai, but across the GCC.

With massive capital, deep-rooted environmental thinking, and design centered on lifestyle wellness, Keturah Ardh is set to be one of Dubai’s most iconic luxury communities.

In Short

Dubai’s property landscape is evolving every year, and Keturah Ardh is a clear statement of intent, which reflects Dubai’s ambition and a well-planned vision of the future. It combines sustainable luxury, cutting-edge design, and global partnerships in a way that reimagines urban living for future generations.

The future of luxury real estate in Dubai is being landscaped and turned into reality with this project. For more such insights on Dubai real estate, follow Dubai Housing.