Peace Homes Group was founded in 2013 by entrepreneur Ahsan Rasheed, who arrived in the UAE in 2012 and initially established a construction business before identifying an opportunity in the real estate market. Recognising the potential to revitalise unsold inventory for other developers, Rasheed built the expertise that would lead to the launch of Peace Homes' own branded projects. Under his leadership as CEO and Founder, the company has grown from its Jumeirah Village Circle headquarters into one of Dubai's most active mid-tier developers, known for blending branded interiors, smart home features, and lifestyle-focused amenities within accessible price brackets.

Peace Homes has built a strong reputation for delivering projects that prioritise quality fittings, unique layouts, and over 40 curated amenities per development. The company concentrates primarily on Jumeirah Village Circle (JVC) and Dubai Land Residence Complex (DLRC), with flagship developments including Sky Vista, Sky Living, Empire Suites, Empire Residences, Peace Lagoons, Peace Lagoons II, and Natuzzi Harmony Residences, the latter developed in partnership with the renowned Italian furniture brand Natuzzi Italia. By 2024, Peace Homes had launched over 12 new developments and recorded AED 3.3 billion in property sales, demonstrating consistent investor confidence across its portfolio.

Peace Homes has cultivated a community of over 20,356 homeowners, building trust through on-time handovers, flexible post-handover payment plans, and a commitment to after-sales service. The developer has been praised for introducing innovative concepts to its buildings, including integrated office spaces within residential units, a first-of-its-kind offering in the market, catering to home-based business owners. With upcoming projects planned in Downtown Jebel Ali, Dubai Islands, and further phases at DLRC, Peace Homes Group continues to expand its footprint across Dubai's most promising growth corridors.