The Rise Of Digital Innovation In Dubai’s Real Estate

The Internet consumption in Dubai is quite higher, nearly 99 percent – that’s indeed a large amount of usage and that is why Dubai is known as the most connected city in the world according to Statista.

The average time spent on the internet from all devices of individuals has been recorded at 8 hrs 36 min.

Hence, when your audiences are present most of the time on the internet it will be easy to target those platforms like social media to let them aware of your product and this is the best way to reach out to them.  

The usage of the internet is accelerating day by day and it is now the best possible way to meet those potential buyers through it.

It has been that the offline market or traditional markets have mostly shifted their business to their identity where they are promoting them as a brand and building in an image while the business which are on online platforms are doing well and giving strong output in sales and marketing through online campaigns and always stays in the forefront.

Through the right use of technology, you can promote sell and market your products in the real estate space and believe me this is the most effective way.

That means you can operate or handle each area of the business by using some most advanced tools which are easy to use and can manage all your information regarding the business. Tools like virtual reality, online listings, and automated payments and so on. 

This technology helps you to stay informed, helps in taking data-backed decisions, optimize business operations, manage sales pipelines and plan to run campaigns from a single platform.

The advent of proptech and digital marketing solutions has brought a new change to real estate.

By using this technology you can easily approach all stakeholders from developers to buyers.

And if companies are not accepting such changes in their workspace they are highly going to face problems to establish their place in the market with their competitors.  

Gone are the days when home buyers were searching for properties manually. Now in the 21st century after the frequent internet service research on properties became easier.

As everything got changed likewise the home buyers groups have also changed.

The numbers of millennials are consistently coming forward as home buyers and this group has emerged since 2010. It is expected that this trend will last for more few years.
 
And the reason is millennials mostly know and understand the use of the internet. 

In day-to-day life, they frequently use the internet and when it comes to searching for a property they will be one step advanced with proper knowledge about the specific property before any broker approaches them.

That’s another reason that if you are running an online platform then you must arrange a professional and influential digital presence before them. 

The rise of 3 advanced technologies such as blockchain technology, augmented reality and AI–enabled data integration platforms completely change the way of real estate industry is. However, the innovations possess higher quality standards still it was disruptive.

And you can witness the use of cryptocurrencies transaction in the real estate space. Similarly virtual real estate investing in the metaverse is continually rising.

Undoubtedly, at this advanced age many innovations are taking place its looks like the usage of it will be beneficial still it will be wise to understand the technology that how disruptive changes it can bring to the site.  

During the pandemic, the real estate sector faces a lot and it was almost impossible to stand up and that was the time when it pushed the business to think outside of the box.

A new change has been seen from that period on from real to virtual and quite accepted by not only homebuyers but also developers. The industry takes the best advantage of virtual reality and augmented reality and runs the further task before their clients.

Although 3D tour services are normalized now in real estate companies this feature performed well and provided complete information about the property and almost solved the home buyers’ queries.
 
Unquestionably, this digital transformation brought away and simultaneously played a major role to boost the business. This feature helped in maintaining business and sales figures at that tough time.   

There is no doubt that technology is still in the innovative phase and introducing more advanced features but once you understand the right use of it in your industry surely it will speed up your business from every perspective.

Similarly, it will create a brand image of you in the market and in the digital world you can easily target your genuine home buyers.