Latest SOHO Development Projects in Dubai
SOHO Development is a Dubai-based boutique real estate developer founded around 2018 by a management team with over 15 years of UAE construction and real estate experience. The company is inspired by the creative energy of global urban districts such as London's SOHO and New York's SoHo, applying that design philosophy to residential communities in Dubai. It holds an active DLD and RERA license, verifiable through the Dubai REST App. SOHO is headquartered in Dubai and focused exclusively on the UAE market.
SOHO delivers design-led residential apartment communities across Palm Jumeirah, Jumeirah, Dubai Marina, and Jumeirah Village Circle. Entry pricing begins at AED 600,000 for JVC units and rises to AED 3 million and above for Palm Jumeirah residences. Each project features bespoke warm-palette interiors, co-working studios, rooftop social terraces, creative zones, and wellness amenities well beyond standard pool-and-gym offerings. Projects are designed with a hospitality mindset, ensuring lobby, landscape, and unit specification deliver a cohesive premium experience.
SOHO grew its project count steadily from 2020 to 2024, achieving strong pre-launch buyer interest driven by its distinctive design brand. Palm Jumeirah projects attracted high-value buyers with gross yields of 5 to 7 percent and strong capital appreciation. JVC projects deliver gross yields of 7 to 9 percent, appealing to buy-to-let investors. The developer's design differentiation consistently supports premium rental pricing and lower vacancy rates than comparable standard buildings.
SOHO targets creative professionals, entrepreneurs, and globally minded buyers who view their home as a personal lifestyle statement and investment asset. The developer attracts strong European and Russian buyer cohorts alongside GCC lifestyle investors purchasing Dubai as a second home address. Payment plans of 60/40 and 70/30 make SOHO projects accessible across buyer budget ranges. Units at AED 2 million and above qualify for Dubai Golden Visa eligibility.
SOHO's unique competitive position is its authentic design identity: every project is conceived as a curated living environment inspired by global creative districts, not a standard apartment block. This results in buildings where residents choose to stay longer and tenants pay premium rates, directly supporting investment returns. Future projects will integrate green building credentials including energy-efficient systems and responsibly sourced materials. SOHO is positioned to capture Dubai's growing cohort of quality-over-quantity buyers as the market matures.
Content Reviewed By: Vikas Taneja-RERA Certified Broker (BRN: 82127), Honey Money Real Estates L.L.C. (ORN: 28658). Advising HNI and NRI buyers on Dubai off-plan and ready property, with direct transaction experience across Downtown Dubai, Dubai Creek Harbour, MBR City, Sobha Hartland, The Valley, and Dubailand communities.
Company Authority: Honey Money Real Estates L.L.C. is a DLD-registered brokerage (ORN:28658) operating under Dubai’s Real Estate Regulatory Agency (RERA). All project data on this page is cross-checked against the developer’s official documentation and DLD records. Pricing and availability are market-indicative at the time of review and subject to change.
Dubai Hills Estate Community
Berkeley by Soho at Dubai Hills Estate
SOHO DevelopmentFrequently Asked Questions
Suite 110, Al Manara Street, Sheikh Zayed Road, Exit 41, Dubai.
Sahil Khosla, who also drives the creative direction of the company’s projects.
Around 234 homes across its two current residential projects, including the 116 furnished apartments of The Berkeley in Dubai Hills Estate.
Yes. Full furnishing with named brands is the company’s signature, including Snaidero kitchens, Pianca wardrobes, EGGER woodwork and Bosch appliances in The Berkeley.
About AED 2.15 million based on the last six months of asking prices, covering studios to 2 bedroom apartments. Check live listings for today’s exact numbers.
LW Design Group and XBD Collective worked on The Berkeley in Dubai Hills Estate.
Search the project on the Dubai REST app, confirm the escrow account and construction percentage, pay only into the escrow account, pay the 4 percent DLD fee and register your Oqood.