Latest Naser Developer in Dubai

Naser Real Estate Development, known in the market as Naser Developer, is a privately owned property development company. The parent business is based in Melbourne, Australia, and Dubai is its first market outside home ground. It launched its debut Dubai project in 2025.

The company works on a single-project model rather than a multi-tower pipeline. Everything it currently holds in Dubai sits inside one building in Mohammed Bin Rashid City District 11.

The output is mid-rise residential apartments, not villas or towers. The Collection by Naser runs to six storeys and holds one and two-bedroom freehold homes, with ground-floor retail space also on the market. Buyers get high ceilings, full-height windows and private balconies as standard.

Inside the homes, the specification covers marble and stone elements, tiled flooring, wooden feature walls and bespoke light fittings. Kitchens carry integrated appliances, gas hobs, breakfast bars and marble worktops. Bedrooms have full-height wardrobes and private patio access. Building amenities include a barbecue area, a gym, an infinity pool and a sundeck.

The Land Department records the project value at AED 20 million. Construction began in November 2024 after first site activity in February 2024. The building sits in District 11 of Mohammed Bin Rashid City, inside Wadi Al Safa 3 in DubaiLand, and units are sold on freehold title.

The strongest claim is material, not marketing. The exterior facade of The Collection is built entirely from travertine, a stone that had not previously been used for a building facade anywhere in Dubai. That makes the debut project a first for the city rather than another glass-and-render block in a crowded district.

The lobby carries the same thinking, finished with organically shaped bronze cladding under high ceilings. The second point of difference is scale. The building runs to six storeys with nineteen apartments listed for sale, a far smaller resident count than the high-rise stock around it in District 11.

Nineteen apartments are on the market inside the building. Residential asking prices work out between roughly AED 1,675 and AED 1,750 per square foot, which is a tight band across both unit types. The ground-floor retail unit is priced on a different basis at close to AED 3,400 per square foot.

The Collection sells on a 10/50/40 plan: 10% at booking, 50% across the construction period and 40% at handover. On the AED 1,270,000 launch price, that puts AED 127,000 down at booking and holds back the largest single share until the keys are handed over in Q2 2027.

The structure suits buyers who want a small entry cost and a long runway before the bulk of the money is due. Forty percent falls in a single payment at handover, so buyers should be certain that share is funded before committing.

Both are small foreign-founded developers working in mid-market Dubai districts, and both entered the emirate within the last five years. Abou Eid has the longer Dubai record and a much lower entry price, with all four projects sold out. Naser has one building, a higher floor price and nineteen apartments still listed for sale.

• Buyers who want a small building rather than a tower, given six storeys in a district dominated by high-rise stock.
• Buyers who care about build quality details, such as the travertine facade, marble worktops and bronze-clad lobby.
• Buyers who want a low entry payment, since 10% at booking is AED 127,000 on the launch price.
• Investors targeting MBR City District 11, where the building sits 21 minutes from Dubai Mall and 20 minutes from Dubai International Airport.
• Families who want school access, with Kent College Dubai and Lycée Libanais Francophone Privé both 0.4 km from the building.

• Buyers who need a completed home now, as handover is set for Q2 2027.
• Buyers who want a long delivery record behind their developer, since this is the company’s first Dubai building.
• Buyers below AED 1.27 million, which is the entry point at launch.
• Buyers who want villas, townhouses or waterfront property, none of which this developer offers.
• Buyers who cannot fund a 40% payment at handover, which is the heaviest part of the plan.

The case rests on the district and the building. Mohammed Bin Rashid City District 11 currently carries fifteen projects with resale stock, and a six-storey building with nineteen apartments listed is a small supply pool inside it. Asking prices sit in a narrow band around AED 1,700 per square foot, and the Land Department has the project on record at AED 20 million.

The risk is the absence of history. This is the first Dubai building by a company that registered here in August 2024, so there is no completed handover to judge it by and no resale record inside the project. Buyers taking a five-year view are backing the specification and the location rather than a delivery track record.