Latest Shamal Holding in Dubai

Peace Homes Development is the registered legal name. Property Finder lists the same company as Peace Homes Group, and both names refer to one entity. The developer holds registration with both of Dubai’s governing bodies, and its Dubai portfolio is held through named subsidiary entities.

The subsidiary structure matters more than it looks. Each development sits inside its own special-purpose vehicle, which keeps one project’s finances separate from another’s. This is standard practice in Dubai, though shareholding beyond the registered entities is not publicly disclosed.

The Dubai portfolio is narrow by design. Every registered project is an apartment building. There are no villas, no townhouses and no plots anywhere on the Dubai register.

• Studios, one-bedroom and two-bedroom apartments form the core of almost every tower.
• Three-bedroom apartments appear at Peace Avenue in Downtown Jebel Ali and at Natuzzi Harmony Residences on Dubai Islands.
• Duplexes are offered in selected buildings alongside the standard apartment stock.
• Sky Line is the only mixed-use address, combining residences with high-end retail and premium office space in one tower.
• Sky Vista sits at the top of the range as a two and three-bedroom product, launched at AED 3.3 million against a portfolio floor of AED 695,000.

These sizes and prices apply to Peace Lagoons Phase 2 and Sky Line, the two Peace Homes towers in Dubai Land Residence Complex that still carry developer stock.

Both towers currently selling directly from the developer use the same structure, and it is a strict one. There is no post-handover tail.

What this means in practice. On a Skyline studio at AED 930,000, roughly AED 186,000 is due at booking, another AED 37,200 as the Dubai Land Department fee, and the remaining AED 744,000 across the construction period to May 2030. Nothing is deferred past handover, so the plan rewards buyers with steady liquidity and penalizes those depending on future rental income to finish paying.

One project separates Peace Homes from the mid-market Dubai builders it otherwise resembles.

An Italian design house on a Dubai island

Natuzzi Harmony Residences is a collaboration with Natuzzi Italia, the furniture house from Puglia, and it is the only co-branded residence in the Peace Homes portfolio. The developer frames it as a meeting of Italian craftsmanship and Dubai architecture, and it is the sole project placed on Dubai Islands rather than in the inland communities that hold everything else. It is currently under construction.

• Located on Dubai Islands, the Nakheel waterfront masterplan, and registered to Peace Homes Development as a project under development.
• Offered as one, two and three-bedroom residences.
• Dated construction-progress films published by the developer for September 2025, October 2025, December 2025 and May 2026.
• A 360-degree virtual tour of the residences published on the developer’s own site.
• Price and handover date released on enquiry rather than published on the Dubai property portals.

Peace Homes Dubai launches and the events behind them

Two further signatures set the marketing apart. Sky Vista was launched featuring the recording artist Jason Derulo, and Natuzzi Harmony Residences was unveiled at Coca-Cola Arena. For a developer of this size that is an unusually high-visibility launch strategy, and five of the eight listed projects have since sold out at developer level.

• Private jacuzzis in every residence at Sky Line, with floor-to-ceiling windows and smart-home integration.
• Amenity stacks built for rentability: gym with CrossFit track, sauna and steam room, cinema, bowling, mini golf, table tennis and a yoga studio at Peace Lagoons Phase 2.
• Waterfalls and water features used as the anchor amenity in the Peace Lagoons masterplan.

The Dubai map sets out this developer’s strategy clearly. Four separate location bets, in the order they were made.

THEME ONE: THE JUMEIRAH VILLAGE CIRCLE CLUSTER
Four towers in four different districts of Jumeirah Village Circle: Sky Suites in District 10, Sky Livings in District 11, Sky Vista in District 12 and Sky Harmony in District 15. JVC delivers an average rental yield of 7.1% and ranks among Dubai’s highest-volume communities for apartment sale transactions, which is exactly the profile a yield-led developer targets.

THEME TWO: THE DUBAI LAND RESIDENCE COMPLEX VOLUME PLAY
Peace Lagoons, Peace Lagoons Phase 2 and Sky Line all sit inside Dubai Land Residence Complex, a 183-building community where average sale prices have risen 8.0% year on year and 6,791 sales were recorded over twelve months at an average of roughly AED 916,000. This is where the developer’s current inventory is concentrated.

THEME THREE: THE DUBAI AFFORDABILITY ANCHOR
Peace Avenue in Downtown Jebel Ali holds the lowest entry price in the portfolio at AED 695,000 and the widest unit mix, running from studios up to three bedrooms.

THEME FOUR: BRANDED DUBAI WATERFRONT
Natuzzi Harmony Residences on Dubai Islands sits apart from the rest: a designer-branded product on a Nakheel waterfront masterplan in Dubai, priced well above everything else in the portfolio.

Every registered Dubai project, with the figure that decides whether you can still buy from the developer or must go to the resale market.

Five of the eight listed projects have no developer stock left. On those buildings the entry price is whatever the reseller asks, which can sit above or below the original launch figure.

• The AED 700,000 to AED 950,000 investor. This is the developer’s natural bracket, and it buys a freehold studio or one-bedroom in a community with proven transaction depth.
• Yield-focused buyers. JVC in Dubai returns an average rental yield of 7.1%, and Dubai Land Residence Complex prices have moved 8.0% year on year.
• Buyers with construction-period liquidity. A 20/80 plan suits someone with predictable income or capital in hand who wants the whole obligation finished by handover.
• Short-let operators. Compact units with private jacuzzis, cinema rooms and resort-style amenity decks are built for the nightly-rental market, not for long-lease families.
• Design-led buyers at the top of the range. If Italian-branded interiors on a waterfront island are the point, Natuzzi Harmony Residences is the only address in this portfolio that delivers it.
• Resale hunters. With nineteen resale listings recorded in Peace Lagoons II alone, there is a working secondary market to negotiate in before handover.

• Anyone who needs a post-handover payment plan. The verified plans end at handover. Buyers who want to pay from rental income after keys should look at developers who structure fifty per cent or more after completion.
• Villa and townhouse buyers. There are none. The entire Dubai register is apartments.
• Buyers who want a long delivery history. Developer registration dates to October 2023 and the pipeline runs to 2030. That is a short record next to Dubai’s two-decade names, and it is the single biggest thing to weigh.
• Prestige-address buyers. Nothing here sits in Downtown Dubai, on Palm Jumeirah or in Dubai Marina. The portfolio is mid-Dubai and emerging waterfront.
• Anyone who needs to move in now. Most inventory is off-plan with handovers between Q4 2026 and Q2 2030, and the projects with the earliest completion dates carry no developer stock.
• Buyers under AED 690,000. The floor of the portfolio is AED 695,000, and the sub-AED 700,000 bracket in the same communities belongs to other developers.

Peace Homes Development has moved from a single registration in 2023 to nine Dubai projects across four communities, a delivery pipeline running to 2030, and an active resale market in towers that have not yet handed over.

How the Peace Homes Dubai portfolio expanded, 2023 to 2026

• October 2023: registered with the Dubai Land Department as Developer No. 1745.
• January 2025: booking and construction both open at Peace Lagoons Phase 2, the second lagoon-themed tower.
• May 2026: booking opens at Sky Line, extending the Dubai delivery pipeline to Q2 2030.
• August 2026: nine projects registered across four Dubai communities, up from a single JVC cluster.
• Price ceiling widened from AED 695,000 at Peace Avenue to AED 3.3 million at Sky Vista, a range of nearly five times.
• Product range extended from standard mid-market apartments into a co-branded residence with Natuzzi Italia.

The Dubai communities Peace Homes projects sit inside

• Dubai Land Residence Complex: 183 buildings, average sale prices up 8.0% year on year, 6,791 sales recorded over twelve months, average price around AED 916,000.
• Jumeirah Village Circle: an average rental yield of 7.1% and a place among Dubai’s top communities for apartment sale transactions.
• Both communities are freehold, which keeps the resale pool open to buyers of every nationality.

A secondary market has formed in the newest Peace Homes towers well before their handover dates. The transactions below were registered with the Dubai Land Department during mid-2026.

Several of these figures sit below the launch prices listed earlier. A launch price is the entry figure for the smallest unit in a project at the moment of release, while a registered transaction is one specific apartment, on one floor, at one size. Price per square foot is the fair basis for comparison, and across both towers the recorded range runs from AED 980 to AED 1,767 per square foot.

Samana Developers targets the same mid-market Dubai buyer, builds in overlapping communities and sells a similarly amenity-led product. The two developers diverge sharply on payment structure, portfolio depth and branding.

Choose Peace Homes if you can clear the full price by handover, you want a smaller and more concentrated portfolio, and the Natuzzi-branded or Dubai Islands product is what you are after.

Choose Samana if you need half the price deferred past handover, or you want a wider menu of launches and communities to pick from in one developer.

Inside Dubai Land Residence Complex, Peace Homes competes directly with Object 1, Imtiaz Developments, Samana Developers, AG Properties, and Mr. Eight Development on launch price.

Peace Homes sits in the upper half of its own community on launch pricing, carrying a premium of roughly AED 143,000 to AED 221,000 over the cheapest comparable towers. The amenity stack and the private jacuzzis are what that premium buys.