Latest Gulf Land Property Developers

Gulf Land Property Developers is a privately owned real estate construction company working in property development in Dubai. It is led by Shaher Mousli as Chairman, with Rami Shamma serving as Vice President of Sales and Marketing.

In its own words, the company builds around six core values: innovation, creativity, loyalty, quality, efficiency and integrity, with a stated vision of becoming the leading brand in the region. Mousli has described the business as having grown over the years into a cornerstone of luxury real estate in Dubai, known for its work in design and construction. The company won at the International Property Awards in 2022.

The portfolio covers three product types. Villas and townhouses sit at Paradise Hills in Golf City, a gated community of 170 homes. Apartments run from studios and one-bedroom units at Serenity Lakes in Jumeirah Village Circle up to one to four-bedroom homes at the Meydan towers. The third category is branded residences, through the partnership with Tonino Lamborghini Group announced in May 2024.

At Tonino Lamborghini Residences Dubai, apartments are handed over with fully fitted interiors, and buyers can add branded furniture packages from the Italian house. The development carries more than 18 amenities, including a pool laid with over half a million hand-set mosaic pieces, a pool bar, a paddle court and a wellness hub. Interiors and design direction come from the Tonino Lamborghini design house in Italy, with each building carrying two parking levels.

Two structures run across the portfolio. Paradise Hills uses a 15/35/50 plan: 15% at booking, 35% through construction and 50% on handover, which pushes half the cost to completion. Serenity Lakes Phase 2 and Tonino Lamborghini Residences both use 20/50/30: 20% down, 50% across the build and 30% at handover.

The company has publicly explained why it leans on off-plan. Mousli has pointed to a shift in buyer preference towards off-plan in the UAE, on the basis that these homes can be bought at lower entry prices than ready stock, which makes them attractive for investment.

• 2014: registered with the Dubai Land Department as Developer No. 987 and started sales at Paradise Hills on 1 October.
• Golf City and JVC phase: Paradise Hills reached 80.05% construction, Serenity Lakes 5 completed, and Serenity Lakes Phase 2 sold out.
• 2017: sales opened at Tonino Lamborghini Residences in Meydan.
• May 2024: signed with Tonino Lamborghini Group for a branded community in Meydan, reported by Gulf News and Khaleej Times.
• January 2026: launched the final phase of Tonino Lamborghini Residences Dubai with construction past 50%.
• Today: six residential projects listed in Dubai, three still holding developer stock, with prices spanning AED 970,000 to AED 4,499,000.

• First-time Dubai buyers working with a smaller budget, given the AED 970,000 entry at Serenity Lakes and AED 1,500,000 at the newer Meydan phases.
• Buyers who want a branded home without Palm-level pricing, since the Lamborghini apartments start at AED 1.5 million.
• Buyers who prefer to see progress before committing, as the flagship is past 50% construction and Paradise Hills has passed 80%.
• Families wanting space in a gated setting, through the 3 to 6 bedroom villas and townhouses at Paradise Hills.
• Buyers who want the heaviest payment at the end, which is what the 15/35/50 plan at Paradise Hills delivers.

• Buyers who need a home immediately, since the Meydan phases run to Q4 2026 and Q1 2027.
• Buyers who want a wide choice of locations, as everything currently sits in Golf City, JVC or Meydan.
• Buyers set on beachfront or waterfront addresses, which the current Dubai portfolio does not include.
• Buyers who want a long list of completed handovers behind a developer, as the portfolio runs to a small number of projects.
• Buyers looking for ready villa stock, because Paradise Hills and Serenity Lakes Phase 2 are both marked sold out.

The case rests on three verified points. The company has held DLD developer status since 2014 and has projects at 47%, 50% and 80.05% construction, so the build record is visible rather than promised. The Lamborghini tie-up brings an international brand to a mid-market price point, and the final phase is already in the market. Entry pricing from AED 970,000 leaves room for buyers who cannot reach the AED 3 million-plus branded segment elsewhere in Dubai.

The counterweight is scale. Gulf Land is a private company with a small portfolio concentrated in three Dubai districts, and its two ready projects are sold out, which limits secondary supply. Buyers taking a five-year view should weigh the brand and the build progress against a portfolio that is narrower than the large listed developers.