About SRG Properties LLC
SRG Properties LLC is the real estate development arm of SRG Holding, a family owned Dubai conglomerate founded in 1958 by Abdulsalam AlRafi, which makes it one of the oldest business houses behind any active developer in the city. The group entered property development in the early 1970s and has since built landmarks including Burj Al Salam on Sheikh Zayed Road, home of the Sheraton Grand Hotel Dubai, Marquise Square in Business Bay and Marina Heights Tower in Dubai Marina. Today the company is led by the founder's sons, Chairman Mohamed AlRafi and CEO Fahad AlRafi, and Dubai Land Department records show 7 completed residential projects with 1,293 homes delivered. Its current project is Aria Heights in Jumeirah Village Circle, with apartments from AED 575,888.
Most Dubai developers you read about today were born after 2010. This one predates the UAE itself. The founder started with a trading stall in the Al Ras souq in Deira, moved into food imports in 1959, then followed Dubai's growth into property in the 1970s. He passed away in 2014 and his two sons now run the group, which also spans hospitality, leasing and facility management. For perspective, well known Dubai names such as Union Properties date to 1987 and Emaar to 1997, so the AlRafi group had already been trading for decades before either of them existed.
For context, that places SRG in a small club of heritage Dubai developers alongside names like Al Ghurair and Deyaar, companies whose roots reach back before the freehold era. Most developers marketing to you today cannot show a single completed building from before 2015. SRG can show towers that have stood on Sheikh Zayed Road for decades.
| SRG Properties: Key Facts | Details |
|---|---|
| Group founded | 1958, by Abdulsalam AlRafi, starting as a trading business in the Al Ras souq in Deira |
| Entered real estate | Early 1970s, with more than 45 years of property development in Dubai |
| Leadership today | Second generation of the AlRafi family. Mohamed AlRafi as Chairman and Fahad AlRafi as CEO |
| Structure | SRG Properties LLC is the development arm of SRG Holding, alongside SRG Development, SRG Leasing and SRG Facility Management |
| Delivery record | 7 completed projects and 1,293 homes delivered according to Dubai Land Department records, plus landmark hotel and office towers |
| Property types | Apartments from studios to 3 bedrooms and penthouses, hotel apartments, offices and retail |
| Current entry price | From AED 575,888 at Aria Heights in Jumeirah Village Circle, with a 50/50 payment plan |
The company works across the full life of a building. It buys the land, develops the project, sells or leases the units, then manages the building afterwards through its own leasing and facility management arms.
That last part is the difference. A developer who knows it will maintain a tower for decades builds it differently from one who plans to hand over and walk away.
The portfolio splits three ways: residential towers with apartments and penthouses, hospitality assets anchored by a long partnership with Marriott's Sheraton brand at Burj Al Salam and hotel apartment operations in Dubai Media City, and commercial space, including Grade A offices on Sheikh Zayed Road.
The group has also funded public healthcare projects, including the Al Salam Diabetes Centre at Al Baraha Hospital and an outpatient clinic building at Rashid Hospital.
- Sheikh Zayed Road: Burj Al Salam, a 54-storey mixed-use tower housing the Sheraton Grand Hotel Dubai, plus SRG Tower
- Business Bay: Marquise Square, a 29-floor tower of 384 apartments completed in 2019, and UPSIDE Living, completed in 2023
- Dubai Marina: Marina Heights Tower
- Dubai Media City: AlSalam Tower, a 47-storey mixed-use building with hotel apartments
- Dubai Silicon Oasis: Palacio Tower, 14 storeys with 326 apartments and 15 retail units
- Dubai Healthcare City: Al Razi Building, with 115 apartments and 11 retail units
- Jumeirah Village Circle: Aria Heights, the current project, a 16-storey tower of 169 apartments scheduled for handover in late 2026
The current focus is apartments. Aria Heights in JVC offers studios through 3 bedroom homes from AED 575,888 with a 50/50 payment plan and handover targeted for late 2026, fitted with Italian finishes and Siemens and Smeg kitchen appliances. The building includes a gym, a temperature controlled pool, play areas for children, landscaped gardens, smart home features, round the clock security and retail space in the basement. The building includes a swimming pool, a gym, children's play areas, landscaped gardens and ground level retail. On the secondary market, completed SRG buildings such as Marquise Square and UPSIDE Living offer ready apartments in the Burj Khalifa District and Business Bay. The company does not build villas or townhouses. If you want a house with a garden, this is not your developer.
This developer suits some buyers very well and others not at all, so here is the honest split.
- Good fit: Buyers who value a developer that has survived every Dubai market cycle since the 1970s. A company that came through 2008 without disappearing tells you something no marketing brochure can.
- Good fit: Income-focused investors. Bayut data puts average apartment returns in JVC at around 7 percent gross, with mid-market studios often quoted higher, making it one of Dubai's strongest rental zones. The group's own leasing arm reflects the same landlord mindset.
- Good fit: First-time buyers who want a sub-AED 600,000 entry price with a simple 50/50 payment plan.
- Poor fit: Anyone who wants a villa, a townhouse, or a gated master community. SRG builds towers, not neighbourhoods.
- Poor fit: Buyers who want a wide menu of off-plan choices. The active pipeline is small, currently centred on one main project, so options are limited compared with high-volume developers.
One more point for balance, because no other page will give it to you. An independent index that tracks Dubai Land Department records rates the group's historical handover schedule reliability at around 50 percent, meaning some past projects finished later than first promised. The homes were delivered, but patient buyers fare better here than buyers on a strict deadline.
- Longevity: Sixty-seven years of group history and more than 45 years in Dubai property. Almost no active developer in the city can match that record.
- Verified delivery: DLD records confirm 7 completed projects and 1,293 delivered homes, alongside operating hotels and offices. This is proof, not promise.
- Skin in the game: The same family that built the towers still owns and manages them, which keeps quality standards tied to the family name.
- Price history you can check: Recorded sale prices in SRG buildings moved from a median of about AED 1,772 per square foot in 2016 to about AED 2,229 in 2026, based on DLD transaction data.
- Accessible entry: An entry price of AED 575,888 in JVC puts an established name within reach of ordinary buyers.
Content Reviewed By: Vikas Taneja-RERA Certified Broker (BRN: 82127), Honey Money Real Estates L.L.C. (ORN: 28658). Advising HNI and NRI buyers on Dubai off-plan and ready property, with direct transaction experience across Downtown Dubai, Dubai Creek Harbour, MBR City, Sobha Hartland, The Valley, and Dubailand communities.
Company Authority: Honey Money Real Estates L.L.C. is a DLD-registered brokerage (ORN:28658) operating under Dubai’s Real Estate Regulatory Agency (RERA). All project data on this page is cross-checked against the developer’s official documentation and DLD records. Pricing and availability are market-indicative at the time of review and subject to change.
Frequently Asked Questions
The AlRafi family. The group was founded by Abdulsalam AlRafi in 1958 and is now led by his sons, Chairman Mohamed AlRafi and CEO Fahad AlRafi.
Yes. The parent group dates to 1958 and has developed property in Dubai since the early 1970s, making it one of the city's longest running family developers.
Aria Heights in Jumeirah Village Circle, a 16 storey tower of 169 apartments from studios to 3 bedrooms, priced from AED 575,888 with handover targeted for late 2026.
No. The portfolio consists of apartment towers, hotel and hotel apartment buildings, offices and retail.
Burj Al Salam on Sheikh Zayed Road, which houses the Sheraton Grand Hotel Dubai, plus Marquise Square in Business Bay, Marina Heights Tower in Dubai Marina and AlSalam Tower in Dubai Media City.
The group has a DLD verified record of 7 completed projects and 1,293 delivered homes and has operated through every Dubai market cycle since the 1970s. As with any off plan purchase, buy through the DLD registered escrow account and check current construction progress before committing.