SRG Properties LLC is the real estate development arm of SRG Holding, a Dubai-based family-owned conglomerate founded by Abdulsalam AlRafi in 1958. Originally established as a trading company in the Al Ras Deira souq, the group expanded into real estate in the early 1970s and has since grown into one of the UAE’s most established holding companies. Today, it is led by the second generation of the AlRafi family under Chairman Mohamed AlRafi and CEO Fahad AlRafi.

The developer is renowned for delivering landmark residential, commercial, and hospitality projects across Dubai’s most prime locations, supported by more than 45 years of local expertise. Its notable developments include Burj Al Salam, a 54-storey mixed-use tower on Sheikh Zayed Road that houses the Sheraton Grand Hotel, Marina Heights Tower in Dubai Marina, Al Salam Hotel Suites, Al Salam Grand Hotel and Hotel Apartments in Dubai Media City, Marquise Square Tower in Business Bay, Upside Living, Chelsea Tower, and the upcoming Aria Heights in Jumeirah Village Circle.

The developer has also established prominent developments across Sheikh Zayed Road, Business Bay, Dubai Marina, Dubai Media City, and Jumeirah Village Circle. The group operates across the full real estate value chain through its subsidiaries SRG Development, SRG Leasing, and SRG Facility Management. SRG Holding is listed with the Dubai International Financial Centre (DIFC) and is widely recognised for its long-standing hospitality partnership with Marriott’s Sheraton Hotels & Resorts. This partnership further strengthens its reputation as one of Dubai’s most trusted and legacy-driven real estate groups.